Hello,

I’m Pradeep—an Art Director with over 9 years of experience in e-commerce, having worked across roles from Visual Designer to Senior Art Director. I’ve led cross-functional teams on projects ranging from global retail campaigns and internal brand communications to merchant marketing, public health, and community-led initiatives. I specialise in crafting bold, inclusive brand identities and accessible design systems across print, digital, and UX/UI platforms. With 18 years of hands-on expertise in Adobe Creative Suite and a strong foundation in illustration—rooted in my passion for printmaking—I bring ideas to life through visual stories that inform, inspire, and connect.

I’m also an LGBTQIA+ activist and public speaker, proudly advocating for speech diversity through the message: “It’s okay to stammer!”