Art direction for community awareness campaign
Collaborating with The MPOWER Programme, I spearheaded the development of the Sex Party First Aid Guide, a cutting-edge resource designed to ensure a safe and enjoyable party experience for all. Renowned as one of Ireland's top resources, this guide is an indispensable tool for keeping our communities well-versed in sex party safety measures.
Sex Party First Aid Guide
As the creative director for this project, I endeavoured to create a sex-positive and non-judgmental atmosphere while effectively disseminating crucial information. My responsibilities included crafting the colour palette, typography style, and illustration theme. The thematic illustrations intentionally prioritize diversity, incorporating representations of ethnicity, age, and body types throughout all communication materials.
The innovative Sex Party First Aid Guide is a testament to my commitment as a creative director to promoting inclusivity and safety within our communities.
Social media campaign
The unveiling of the Sex Party First Aid Guide coincided with the challenging COVID-19 lockdown period. Despite the limitations of the lockdown, we purposefully leveraged social media to reach our audience.
The global pandemic has thrust us into a crisis impacting mental health and sexual well-being worldwide. The accurate distribution of information about the virus is crucial in dispelling fear and uncertainty, which can contribute to heightened stress and mental health issues. Social media and other digital platforms played a pivotal role during this period by providing easy access to essential information. We recognized the significance of utilizing these platforms to address the broader context of health and well-being during these trying times.