Pradeep Mahadeshwar

pradeepmahadeshwar1@gmail.com | www.pradeepmahadeshwar.com

www.linkedin.com/in/pradeepmahadeshwar

Profile

Dedicated and seasoned Senior Art Director with an extensive background spanning over sixteen years, showcasing a consistent record of spearheading successful art direction and visual storytelling initiatives. Recognized for achieving remarkable levels of client satisfaction, I bring a wealth of experience in overseeing the comprehensive visual aspects of projects. Proficient in offering creative design solutions, I exhibit strong leadership skills crucial for guiding creative development and design processes with a high degree of effectiveness.

Employment History 

Groupon, Global - Senior Art Director

January 2015 – December 2023

As the Senior Art Director for Groupon on a global scale, I have been instrumental in shaping the visual identity and user experience for one of the world's foremost online marketplaces. My role extends beyond national boundaries, encompassing brand identity development, marketing campaigns, paid media advertisements, and active involvement in Diversity, Equity, and Inclusion (DEI) initiatives. Working with diverse teams across North America (NA), Europe, the Middle East, and Africa (EMEA), Japan, and Australia, I've played a key role in fostering a unified and inclusive design ecosystem.

Key Responsibilities and Achievements:

Brand Identity Development:

• Led the development and evolution of Groupon's global brand identity, ensuring a cohesive and impactful visual representation across diverse markets.

• Collaborated with cross-functional teams to establish and maintain brand guidelines that resonate with global audiences while adapting to cultural nuances.

Strategic Design Leadership:

• Spearheaded the creation of customer-facing marketing designs for Groupon's various lines of business on a global scale, aligning design initiatives with overarching corporate goals.

• Provided strategic design leadership to navigate the complexities of diverse markets, ensuring consistency while adapting to regional preferences.

Global Marketing Campaigns:

• Conceptualized and executed global marketing campaigns, leveraging market research and consumer insights to tailor campaigns for specific regions.

• Developed compelling visual assets that resonated with audiences across NA, EMEA, Japan, and Australia, contributing to increased brand engagement and revenue.

Paid Media Advertisements:

• Designed and implemented paid media advertisements, collaborating with marketing teams to create visually stunning and effective campaigns.

• Utilized data-driven insights to optimize ad creatives for different markets, resulting in increased click-through rates and brand visibility.

Diversity, Equity, and Inclusion (DEI) Initiatives:

• Actively participated in Groupon's DEI initiatives, incorporating inclusive design practices and ensuring diverse representation in visual content.

• Advocated for and implemented design strategies that reflected Groupon's commitment to equity and inclusivity across global campaigns.

International Collaboration and Stakeholder Communication:

• Effectively communicated with stakeholders , understanding their unique design needs, and tailoring solutions that resonated with different cultural contexts.

• Collaborated seamlessly with cross-functional teams, including engineers, developers, product managers, copywriters, and web designers, fostering a harmonized and globally consistent customer experience.

Innovation and Continuous Learning:

• Demonstrated a passion for staying abreast of the latest computer technological skills and emerging design trends on a global scale.

• Actively contributed to the exploration of new design ideas and technologies, fostering innovation within the Groupon design ecosystem.

Working as the Senior Art Director for Groupon on a global scale has been an enriching experience, allowing me to navigate the complexities of international markets, cultural diversity, and varied consumer behaviors. This role has not only required creative excellence but also strategic vision, adaptability, and a commitment to DEI, contributing to Groupon's position as a global leader in the online marketplace.

Art Director - Sexual Health Campaigns - Freelancing for charity

MPower, HSE, and HIV Ireland

Dates: 2021 – Till date

As the Art Director spearheading Sexual Health Campaigns for MPower, HSE (Health Service Executive), and HIV Ireland, I have been at the forefront of creating visually compelling, informative, and impactful campaigns that aim to destigmatize, educate, and raise awareness on crucial sexual health issues. My role encompasses a harmonious blend of illustration, powerful storytelling, and strategic communication across both traditional print media and dynamic online campaigns.

Key Responsibilities and Achievements:

Illustration Integration:

• Championed the use of illustrations as a powerful tool to convey sensitive information, fostering engagement and enhancing the accessibility of sexual health messages.

• Collaborated with skilled illustrators to create visually striking and inclusive representations that resonate with diverse demographics.

Powerful Storytelling:

• Led the development of campaigns with a strong emphasis on powerful storytelling, incorporating narratives that humanize and destigmatize sexual health topics.

• Worked closely with copywriters and content creators to craft compelling narratives that resonated with the target audience, fostering empathy and understanding.

Print Media Design:

• Conceptualized, designed, and executed impactful print media materials, including booklets, posters, and leaflets, ensuring the integration of illustrations and compelling storytelling.

• Strived to make information easily digestible, visually appealing, and memorable to facilitate increased awareness and understanding.

Online Campaigns:

• Orchestrated online campaigns with a focus on digital storytelling, leveraging various platforms to disseminate information and engage diverse online communities.

• Collaborated with digital marketing teams to develop visually striking social media content, web banners, and interactive materials to maximize online impact.

Collaboration with Stakeholders:

• Worked closely with healthcare professionals, community organizations, and individuals with lived experiences to ensure authenticity and relevance in campaign messaging.

• Engaged in collaborative brainstorming sessions to gather diverse perspectives and insights, enriching the overall creative process.

Educational Material Development:

• Contributed to the creation of educational materials that were both visually appealing and educational, using illustrations and storytelling to simplify complex topics.

• Ensured alignment with evidence-based information and best practices in sexual health education.

Brand Consistency and Compliance:

• Maintained a consistent visual brand identity across all campaigns, adhering to established guidelines set by MPower, HSE, and HIV Ireland.

• Ensured that all materials complied with ethical standards, respecting the sensitivities of the subject matter.

Impact Measurement:

• Collaborated with evaluation teams to measure the impact of visual campaigns, utilizing feedback and data insights to refine and optimize future initiatives.

• Monitored the effectiveness of illustrations and storytelling elements in conveying key messages and achieving campaign objectives.

My tenure as Art Director for Sexual Health Campaigns has been characterized by a commitment to creativity, empathy, and social impact. By seamlessly integrating illustration and storytelling across print and online platforms, I have strived to make a positive contribution to sexual health awareness and education MPower, HSE, and HIV Ireland.

National Photographic Archive, Ireland

& BeLonG To Youth Services. Dublin, Ireland - Contract Designer, 2014

• Developing and presenting the exhibition concept.

• Developed publicity and promotional material designs (outdoor and indoor posters, leaflets, brochures, magazine advertisements, invitation cards and photo caption cards) for the exhibition.

• Color correction and resizing of 80 photographs for exhibition at the National Photographic Archive in Temple bar, part of the National Library of Ireland.

• Coordination with printing vendors for quality printing.

Grupo Intermoda, Spain - Contract Designer, 2014

• Designed 150 pages Look Book for Spanish menswear brands Bossini and La Moda.

• Arranged online meeting with client based in Spain and the photographer based in India

for theme and concept for the photo shoot.

• Scheduled the photo shoot in Mumbai, India and monitored the progress of the shoot

through Skype.

• High-end image manipulation, professional color correction of the images, color consistency in the images with the actual clothes.

Alphatrade International Limited , Ireland - Contract Designer, 2014

• Brand and website design for a Singapore based finance company.

• Arranged online meeting with clients and keep them update at every stage of the work

progress.

• Designed a logo which communicates the company's global business vision.

Carnival Entertainment Pte Ltd., Ireland - Contract Designer, 2014

• Brand Design for a Singapore based Indian restaurant.

• Logo design, website design, menu card book design, office stationery design, point of sale and EDM design, Promotional offer designs.

• Arranged online meetings with clients and kept them updated at every stage of the work progress.

Power Print & Design , Dublin, Ireland - Freelance Designer, 2012 - 2014

• Freelance designer for wide range of printed media, including; annual reports,

• brochures, corporate branding, office stationery, business cards, leaflets, posters, point of sale and web design.

• Implemented a streamlined approach to the design and printing process to efficiently handle a high volume of clients.

Grupo Intermoda, Dublin, Ireland - Freelance Designer, 2013

• Designed 150 pages Look Book for Spanish menswear brands Bossini and La Moda.

• Arranged online meeting with client based in Spain and the photographer based in India

for theme and concept for the photo shoot.

• Scheduled the photo shoot in Mumbai, India and monitored the progress of the shoot through Skype.

• High-end image manipulation, professional color correction of the images, color matching the images with the actual clothes.

Irish Sports Council, Dublin, Ireland - Freelance Designer, 2013

• Designed the annual report ‘Local Sports Partnerships – SPEAK Report 2012’.

• Coordinated with the public relations officer at the council during the design process.

• Oversaw and manage the printing process.

Isabella Oliver, London 2012

• Freelance retouching for the Autumn/Winter Collection 2012.

• Organized and categorized images into distinct volumes.

• Coordinated printing vendor and web developers.

Education

• Higher Diploma in Science in Computing - One semester Autumn National College of

Ireland, Dublin - 2014-2015

• Master of Arts in Printmaking , Buckinghamshire New University, High Wycombe, UK. 

2011-2012.

• Printing Technologist, Diploma, Government Institute of Printing Technology, 

Mumbai, India. 1991-1994.

Software Expertise

• Adobe Creative Suite  (Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe After Effects)

• HTML, CSS professional level.

References

Available on request.