Global merchandising guidelines

As a Senior Art Director at Groupon, I took a lead role in developing the merchandising guidelines, ensuring a cohesive and visually compelling representation of the brand in various retail environments.

I began by collaborating closely with cross-functional teams to understand the merchandising goals and objectives. This involved aligning the visual strategy with Groupon's overarching brand identity and values. Leveraging my experience, I crafted a set of guidelines that encompassed visual elements such as product placement, displays, signage, and overall aesthetics.

Drawing on my expertise in design and branding, I provided direction on how to translate the brand identity seamlessly into physical spaces, ensuring consistency with online and offline representations. I emphasized the importance of maintaining a strong visual connection between the merchandise and the brand, fostering recognition and trust among consumers.

Throughout the process, I collaborated with merchandising teams to create visually impactful displays that not only showcased the products effectively but also reinforced Groupon's unique brand personality. These guidelines served as a valuable resource for internal teams and external partners, ensuring a unified and compelling brand experience across all merchandising channels.

In summary, my role as a Senior Art Director involved strategic leadership in crafting merchandising guidelines that elevated Groupon's brand presence in physical retail spaces, creating a seamless and engaging experience for consumers.