Syphilis Awareness Campaign Design
Project Overview
In collaboration with The MPOWER Programme, I led the art direction and design of a vibrant Syphilis Awareness Campaign, tailored for both online and print media. This campaign aimed to educate and inform communities about syphilis prevention and testing while breaking stigma through a sex-positive approach.
Design Approach
The campaign featured custom-made illustrations that combined storytelling with cultural relevance. By incorporating Dublin's iconic landmarks—such as the Ha’penny Bridge—into the visuals, I created a sense of familiarity and connection for local audiences. The illustrations celebrated diversity, showcasing various genders, body types, and ethnic backgrounds, ensuring inclusivity was at the heart of the design.
Key Features
Custom Illustrations: Dynamic, sex-positive visuals that normalize conversations about sexual health.
Cultural Connection: Dublin landmarks were integrated into the artwork, grounding the campaign in the local context.
Inclusive Representation: Art that celebrated the diversity of Dublin’s communities, resonating with all audiences.
Cross-Platform Design: Optimized assets for digital and print use, ensuring maximum reach and adaptability.
Typography and Colors
Typography: Clean and bold sans-serif fonts for easy readability across mediums.
Color Palette: Bright and inviting tones like teal, orange, and pink to evoke energy, positivity, and approachability.
Impact
The campaign effectively combined creative storytelling with public health messaging, making it both engaging and educational. By incorporating Dublin's cultural identity and emphasizing inclusivity, the visuals not only raised awareness but also fostered trust and community connection.
Why It Matters
This campaign stood out as a celebration of Dublin's diversity while addressing a critical public health issue. Through thoughtful design, it broke barriers, sparked conversations, and encouraged proactive sexual health practices.
Explore the designs below and discover how art can transform public health campaigns into powerful tools for change.
