UX Design
Hey there! I am an Emerging UX Designer
based in Dublin.
Groupon Inc
Senior Art Director
(Jan 2015 - Dec 2023)
My experience
Freelance Illustrator
Non-commercial Public Campaigns
(Jan 2020 - Till date)
UX Design Institute
Student
(Sep 2024 - Mar 2025)
Latest Case Study
User-Centered
Flight Booking Experience
I conducted competitor analysis and user research to uncover usability challenges in airline booking platforms. The goal was to design a smooth, user-friendly experience that reduces friction and makes booking stress-free.
Project Details
My Role: UX Research, Design, Testing
Timeline: 4 Months
Tools: Figma, Miro, Google Slides, Google Forms, Zoom
Latest Case Study
Food Safety Awareness
UX Research for Training Materials
Identifying practical gaps and developing accessible guidelines and training materials for food workers to ensure cleanliness in the food business while adhering to the Food Safety Authority of Ireland (FSAI) guidelines.
Project Details
My Role: UX Researcher
Timeline: 4 Days
Tools: Personal Interviews, Whiteboards, Figma and Google Doc