UX Design

Hey there! I am an Emerging UX Designer
based in Dublin.

Groupon Inc

Senior Art Director
(Jan 2015 - Dec 2023)

My experience

Freelance Illustrator

Non-commercial Public Campaigns
(Jan 2020 - Till date)

UX Design Institute

Student
(Sep 2024 - Mar 2025)

Latest Case Study

User-Centered
Flight Booking Experience

I conducted competitor analysis and user research to uncover usability challenges in airline booking platforms. The goal was to design a smooth, user-friendly experience that reduces friction and makes booking stress-free.

Project Details

My Role: UX Research, Design, Testing
Timeline: 4 Months
Tools:  Figma, Miro, Google Slides, Google Forms, Zoom

Latest Case Study

Food Safety Awareness
UX Research for Training Materials

Identifying practical gaps and developing accessible guidelines and training materials for food workers to ensure cleanliness in the food business while adhering to the Food Safety Authority of Ireland (FSAI) guidelines.

Project Details

My Role: UX Researcher
Timeline: 4 Days
Tools:  Personal Interviews, Whiteboards, Figma and Google Doc

Next
Next

LGBTQIA+ End-of-Life Guide